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Shanty Creek Resort

Located in the heart of Northern Michigan, Shanty Creek Resort is a year-round destination for families, groups, skiers, and golfers. The resort consists of 4 championship golf courses and 2 world-class ski facilities and is located next to Torch Lake, which is known for its deep crystal blue waters.  

As a top destination, Shanty Creek needed a new website that showcased all of their offerings along with easy ways for customers to book and purchase everything they need when visiting the resort. Through a collaborative process with the Shanty Creek Resort marketing team, Lake Effect designed and built a modern website with a custom CMS that allows Shanty Creek to build and maintain everything on their own, so they can be reactive to any marketing or communication needs that arise. 

Scope of Project

  • Strategy
  • Digital Campaigns
  • Web Design and Development


Customized online store to sell ski passes, tubing park passes, and book ski lessons and is all managed in house by the client.