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Nakwema Trailway


This project presented many challenges, including developing a brand with broad appeal, creating a brand that could draw inspiration from the regional identity but not use other themes that have already been used, and lastly, creating a brand that could stand the test of time.

Lake Effect created a modern logo that connects land and water, and can also stand alone as a distinct mark throughout Northern Michigan.


Lake Effect worked to create a clear presentation of the proposed trail connecting numerous cities and towns along the US 31 corridor. This section can also be easily updated by the client.


A simple email newsletter template that allows for easy and quick communications to users, donors, residents, and government officials.